Approach

WHO THE OTHER FIFTH ARE*
We demystify China and re-humanise the Chinese people
to break down the dividing wall of hostility

The Chinese picture their civilisation as a river in which they are 5000 years downstream.  While most agencies focus on data about China, we believe that if you want to engage with China at all you have to jump into that river – for however long or short a time. For us, the framework (the overall story) is more important than the detail (the statistics).

HOW THE OTHER FIFTH THINK
*
We provide insights into the Chinese language
to improve your ability to think and to connect with others

Mandarin Chinese is humanity’s biggest and most enduring medium for thought with more native speakers than English and Spanish combined.  While most agencies focus on language as a barrier to be overcome by translation/interpretation and (for those that have years to spare) study, we believe that every minute of insight improves our ability to think and to connect with others. For us, language is primarily about thought and only secondarily about communication.

WHAT THE OTHER FIFTH SEE*
We show you the world through Chinese eyes to give you
a fuller perspective on yourself and to help you to thrive 


The Chinese have a poem which describes how a Mount Lu looks very different depending on which position you view it from.  Which means that to get the fullest picture of something, we must learn to see it from multiple perspectives.  While most agencies focus on how to push your message to the Chinese, we believe that to deliver value you need to see yourself through Chinese eyes. For us, there is more to learn about ourselves than about others in engaging with foreign cultures.

READY FOR 20% MORE?
Why China is a catalyst for your greater potential

* Approximately 1 in 5 human beings is Chinese